For brands · The mechanics
How the rate actually works.
Commission starts on your first sale. The monthly fee waits until you have closed ₹2,00,000 or 3 sales, whichever comes first. Everything below is how those two numbers are arrived at.
The launch terms
Nothing to list. Nothing monthly until ₹2,00,000 or 3 sales have closed.
You are past your first real money before you owe us anything. That is deliberate: we would rather be judged on what walks through your door than on an invoice that arrives before it does.
No listing fee
Putting an offer in front of the catalogue costs nothing. Not per offer, not per pass, not per photograph.
No monthly fee
There is no subscription on the brand side and nothing to cancel. A quiet month costs you exactly nothing.
Nothing until you have earned
And no fixed monthly fee at all until ₹2,00,000 of closed business has come through WOW Offers.
No fixed fee of any kind until
₹2,00,000
of closed business has come through WOW Offers.
Commission still runs from your first closed sale — that is how we are paid at all, and it is only ever a share of money already in your hand.
What the threshold holds back is the fixed monthly fee for the tiers you post into. Until ₹2,00,000 of business has closed through WOW Offers, you carry no standing cost with us. After that it applies, at the figure agreed with you — and the commission rate never changes because you did well.
The ladder
The rate follows the shelf.
Members sit on five tiers, and an offer is posted to a tier. The commission is charged only once a sale closes, and it rises as you move up the ladder.
Every tier above Free is a paid membership, and the higher the shelf the more a member pays each month to stand on it. That is the whole reason the rate moves. See what a member pays →
Free
Our lowest rate
Registered and browsing. It costs them nothing to be here.
Limited
A step above Free
Paying ₹999 a month. A small step, but a deliberate one.
VIP
Higher again
Paying ₹1,999 a month to be shown more, and shown it sooner.
Exclusive
Higher still
Paying ₹3,999 a month. A short list of people, by their own choice.
Super
Our highest rate
Paying ₹7,999 a month. The top of the room, and they pay to stand in it.
| Tier | Where the rate sits | Who is standing there |
|---|---|---|
| Free | Our lowest rate | Registered and browsing. It costs them nothing to be here. |
| Limited | A step above Free | Paying ₹999 a month. A small step, but a deliberate one. |
| VIP | Higher again | Paying ₹1,999 a month to be shown more, and shown it sooner. |
| Exclusive | Higher still | Paying ₹3,999 a month. A short list of people, by their own choice. |
| Super | Our highest rate | Paying ₹7,999 a month. The top of the room, and they pay to stand in it. |
The rate itself
We agree it with you, before anything goes live.
A banquet hall, a jewellery house and a builder do not sell the same way or carry the same margins. One number printed here would be wrong for nearly everyone. So the rate is set with each brand, in writing, before anything goes live — and once set, it stays set.
What never moves is the shape: charged only on a sale you close, higher on the tiers where members pay to stand. Bring us your figures and we fit the rate to the business.
If you already run WOW Campaigns
Clients on Transform and above list free and pay no commission at all on Free and Limited tier offers. See the four levels.
Why it is built this way
A higher tier is not a bigger audience. It is a shorter distance.
Someone paying ₹7,999 a month for the right to see offers has already told you something about how they shop. Someone who registered for nothing has told you very little. Those are not the same person, and it would be strange to price them the same.
The part worth reading twice
Higher up the ladder you are not hoping the leads are good.
A member on the paid tiers has put money down to be shown offers first. They are not browsing to pass an evening. When they take a pass, the walk from seeing to buying is short — and that, not the size of the room, is what the higher rate is for.
Most marketing makes you pay for reach first and find out what it was worth later. Here it runs the other way: you never pay for a pass that goes nowhere. The only sales that cost you anything are the ones that already paid you.
A percentage is not automatically cheap
On a large sale, any percentage is a large number. Whether it is good depends entirely on what a closed sale costs you today, and we do not know your figures. That is why the calculator below asks for them rather than telling you.
Twice yours to decide
Once when we agree the rate with you, and again every time you choose which tiers an offer goes into. Stay low on the ladder and you stay at the lower end of your own agreement. Go higher when the offer is worth putting in front of people who pay to be shown it first.
How brands actually use it
One offer per tier, and the best one at the top.
You are not choosing a tier — you are stocking a ladder. A wide offer where the most people can see it, better ones further up, and the richest in Super, where the walk to a sale is shortest.
A banquet hall
- FreeA complimentary tasting for two when a date is enquired about.
- LimitedThe décor charge waived on a weekday booking.
- VIPThe menu lifted a full tier at no extra cost.
- ExclusiveHall dressing included on a confirmed date.
- SuperA wedding-season Saturday held, at a figure you would never print in a newspaper.
A jewellery house
- FreeCleaning and polishing on the house, any piece, any time.
- LimitedMaking charges reduced on a first purchase.
- VIPMaking charges waived on a bridal set.
- ExclusiveA private viewing after hours, and a reduction to match it.
- SuperFirst pick of the festive collection, before the doors open on it.
Then it changes with the year
Navratri is not Diwali. Diwali is not the wedding months, and Akshaya Tritiya is a day of its own if you sell gold. The set you post in August is not the set you want in November, and swapping it costs you nothing — there is no listing fee to pay twice. Brands that keep the ladder stocked are simply on the shelf on the day somebody is looking.
And some of them arrive introduced
Members on the paid tiers can hand a pass to somebody — a sister planning a wedding, a colleague furnishing a new flat. That person walks in already vouched for by someone they trust, which is the oldest and best way anyone has ever arrived at a good shop.
It is a programme, not a campaign. Nothing about it has an end date except the offers themselves.
Your numbers
Do the sum yourself, and try to break it.
Every figure here is yours, the rate included — move the slider to whatever rate you are considering and the arithmetic follows it. We are not putting a number in your mouth. If the answer does not flatter us, it will say so plainly, which is more useful to you than a number we arranged in advance.
Your figures
The numbers sitting there now are placeholders we picked to show the working. They are not a benchmark and they are not ours to know. Replace all four.
Set it wherever you like — this is your figure to test, not a rate we have quoted. The real rate is agreed with each brand, because a jeweller and a banquet hall do not carry the same margin.
What a closed sale costs you today
₹12,500
₹50,000 across 40 leads, of which 10% close, is 4 closed sales in the month.
What a closed sale would cost through WOW
₹8,000
8% of a ₹1,00,000 sale. Charged once that sale is closed, and on nothing else.
On your figures the two are level at 12.5%. Anything above that costs you more per closed sale than you pay today. Drag the slider past it and this box will say so.
And with WOW you pay nothing on the leads that do not close.
This is arithmetic on your figures, not a forecast. The rate above is one you chose to test — we have not quoted it, and the real rate is agreed with each brand, higher in the tiers where the member is closer to buying. Nothing here predicts how many people will claim your offer or how many of those will buy — only you can put a number on that. Try figures that break it: if a rate costs more than you pay today, it will say so.
Before you ask
The three that always come next.
What counts as a closed sale?
One you tell us about. In your brand portal each claimed pass can be marked Closed Won, and you enter the value of the sale. That is already how the portal works today. Commission is worked out from that figure and nothing else — never from the offer price, never from an estimate of ours.
What if a pass is never used?
Then nothing is owed. Not a reduced fee, not a per-lead charge, not a listing cost you paid earlier and cannot get back. A pass that goes nowhere costs you the time you spent on it and no money at all — which is the part most marketing gets backwards.
What rate will I pay?
The one we agree with you, before a single offer goes live, and in writing. It differs by sector and by what you sell, and it rises with the tier the offer sits in. What never differs is when it is charged: only on a sale you have closed and told us about.